“How to Get Noticed and Booked by Corporate Clients” – Ursula McKinley

Want to turn a $500 photo booth into a $5000 photo marketing job?

Join Ursula McKinley to learn how to get noticed and booked by corporate clients this February. Capturing the attention of corporate clients can be a challenging task, but with the right approach, it can be achieved. In this session we will explore:
* How and where to position your brand for corporate clients
* Building a professional network and relationships
* Tools that sell to corporate clients. Ursula will be speaking in in the PBX presentation room at South Point at 9AM on Tuesday February 20, 2024

About Ursula: Ursula McKinley is a seasoned marketer with an impressive track record of 20 years in the industry, covering PR, Branding, Marketing and Event Management. With a career that includes working with major global brands such as Hilton, Subway and Google, she has earned a reputation as a leader in her field.
Ursula is a member of the Chartered Institute of PR, a Fellow of the Chartered Institute of Marketing, a Google graduate, sat on the Marketeers board for Facebook in Europe for five years and is currently undertaking a Masters in Business Coaching, Mentoring and Leadership.
In 2015, Ursula took on one of her first freelance clients, the first mirror photo booth company in Ireland, and co-founded Media Lab NI in 2016. The company now hosts 19 different photo booth products, with Ursula and the team utilize various software to deliver 300 weddings and 200 corporate events annually, as well as managing large corporate activations and permanent installs across Europe, Ireland, and the UK. Ursula later expanded her marketing expertise to support 22 photo booth companies worldwide before developing a concept with her business partner, Sammy English, to help booth owners professionally position and market their businesses with a monthly marketing subscription website, www.photoboothmarketing.com.
Today, Ursula and the team have created over 650 professional marketing videos, 9,000 professional marketing images, 250 hours of training, over 150 ebooks and downloadable resources such as pitch decks; while mentoring over 3,000 owners worldwide. She has helped new owners grow their businesses sustainably and even assisted them in securing many six-figure jobs. Ursula has also helped to create and launch 175 photo booth brands, their marketing materials, and websites.

“Mastering Mitzvahs” – Howard Wallach

Since 1987, “go to” guy Howard Wallach has been producing diverse high-octane entertainment events across North America. Keeping with the theme of “Even More In ’24,” PBX/MEX, Howard will be joining an exceptional line up of presenters.

Mastering Mitzvahs: There’s a lot of money to be made by Mobile Entertainers who understand the finer points of mitzvahs. Sharing useable information and inspiration WITH IMPACT is Howard Wallach’s pleasure. You’ll learn how to take charge with energizing tips for marketing to Jewish families, how to manage client expectations, and how to create the perfect party agenda. Howard will also be explaining how to scout & train your interactive team—all with the goal of adding value at every event with great results.

.ABOUT HOWARD: Howard Wallach, CGSP® Motivational Speaker / Educator. He began by wowing families as a bar mitzvah party Disc Jockey to now one of the most polished and professional traveling entertainers for corporate events and meetings.
This “Top Dawg” has trained and coached his team to consistently deliver outstanding interactive experiences.
It’s no small thing to stay relevant, fresh, and exciting – providing regular production and performance work for his staff week in and week out after so many years. 2020 Became a Certified Guest Service Professional®

Howard’s PHILOSOPHY:
Energy is Energy . . . it never lies
Do more of what makes you happy

NOTE: This seminar requires a A MEX Key Pass which gives you your choice of both MEX and PBX seminars, both exhibit floors and all the show parties. Enter promo code MEXSHOW2024 for the best price. Prices with the promo code go up soon so get your passes today.

Don’t have your passes yet? CLICK HERE

“Always Ready: Having a Backup Plan When Your Event Goes Wrong” with Greg Burt

In the dynamic world of owning a photo booth company, technical glitches can occur unexpectedly, threatening to derail even the most meticulously organized affairs. In this insightful speech, we’ll dive into the essential elements of a foolproof backup plan for your photo booth events. From hardware malfunctions to software hiccups, workflows and checklists, we’ll explore the strategies and tools you need to ensure a seamless experience for both your organizers and attendees. Learn how to anticipate potential issues, equip yourself with reliable backup solutions, and emerge from any event crisis with confidence.

About Gregory Burt: Gregory leads Photo Booth Support, a 24/7 technical support company that provides photo booth owners peace of mind supporting their photo booth software and hardware issues around the clock. He runs his own photo booth company in Minneapolis, Minnesota and also has an extensive knowledge of computer hardware, software and networking that spans over the past 20+ years. Gregory and his team treat each support call as if it was their own booth company calling, ensuring that a client’s problem is fixed in a precise and timely fashion.

If You Don’t Ask, The Answer Is Always NO! – Alan Berg

Alan will be presenting on Monday and Tuesday on the PBX seminar for holders of MEX and PBX key passes.

Do you love doing the weddings and events more than you love selling them? You’re not alone. The events industry is filled with creative people who love providing amazing results for your couples, clients and customers. The problem is that the skills needs to do events are not the same as the ones needed to sell them. Come to this session and hear:

  • Why you need to stop selling and start helping the buy
  • Why you should be assuming the sale, right from the inquiry
  • How to ask better questions which will help you sell more.

Alan’s 2nd seminar is titled: Where’s the friction in your sales process?
Synopsis: As a customer, it’s easy to see where companies make it hard for us to do business with them. Can you see where you’re making it difficult for your clients, couples and customers? Do you know how you may be chasing away good prospects because of extra steps or friction? Come to this session and see how your customer experience may be hurting you, rather than helping.

What you’ll hear:

  • 5 ways you’re creating friction in your sales process
  • 3 ways you’re creating friction on your website
  • Friction reduction tips everyone can use

 

About Alan: Alan Berg, CSP, Global Speaking Fellow is an author, business consultant, professional speaker and sales trainer. he is the Author of 7 books and host of the Wedding Business Solutions Podcast on Apple, YouTube and all podcast platforms

alan@alanberg.com • www.alanberg.com

Let’s Double Your Revenue” presented by Chris Collins

Join Chris as we explore the 5 ways of business that are guaranteed to double your revenue next year. It’s very easy as a small business owner to get dragged into the day to day of the business, trying to manage and run every little thing by yourself. Using this tried and tested 5 step method, we can help you delegate, eliminate and automate your systems & processes so you can work ON your business instead of IN it. We’ll explore over 250 ways you can focus on the key 5 pillars to double or even triple your business next year. Free up your time to focus your efforts on growing your business, and start planning what your life will look like when you cross the finish line.

About Chris: Chris Collins is an entrepreneur and tech enthusiast who started a photo booth company in 2013. He built BoothBook to help manage admin and bookings for his own photo booth company, before packing it up and launching it to other photo booth owners across 33 countries. Chris spends his time between the UK and Portugal, and owns a portfolio of businesses and properties, as well as coaching and consulting other business owners on how to achieve financial freedom through business.

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