With an audience of over 40 million monthly visitors across its network, WeddingWire has become a go to source for soon-to-be-newlyweds looking for vendors and services. With Photo Booths tied so closely to weddings, we are honored to have Sonny Ganguly, co-founder of WeddingWire, speaking at Photo Booth Expo 2018.
Sonny Ganguly leads WeddingWire’s B2C/B2B marketing strategy, customer acquisition, and community development. He is a widely acclaimed speaker, giving over 50 presentations across the globe each year on technology, marketing and strategy. Prior to joining WeddingWire, Sonny was in a management program at Wal-Mart where he led marketing, sales, and retail strategy development. Before this, he spent four years at Kraft Foods managing numerous consumer brands, including the JELL-O business, with P&L responsibility for over $800 Million.
He will be sharing ways that can help you put your marketing in sharp focus to better reach, impress, and connect with your target client: Millennials. Sonny will discuss how couples find their wedding professionals today, and how you can stand out among the competition to grow your business.
-Effective customer acquisition strategies for Millennials-How to stay nimble in a world of social, mobile and local-The best technology for optimizing your marketing
Sonny holds a B.A. in Economics with a focus in Management and Marketing from The University of Pennsylvania and an M.B.A. from Harvard Business School, where he served as President of the Marketing Club. Sonny is a founding member of NextGen Angels and an active member of the CMO Club, where he was awarded as a CMO Rising Star.
A big shout out to Dr. Drax and the Photo Booth Association for their work in bringing him to the show.