by RobertL | Nov 20, 2024
Chris Collins is an entrepreneuriast who founded a photo booth company in 2013. He developed BoothBook to streamline administration and bookings for his own business, before expanding it to serve other photo booth owners in 33 countries. Currently, Chris divides his time between the UK and Portugal. He owns a portfolio of businesses and properties and also coaches and consults other business owner and tech enthuss on achieving financial freedom through entrepreneurship.
by RobertL | Nov 20, 2024
It’s Only a Photobooth: What could possibly go wrong?
Tuesday 2/20 2PM in the main PBX seminar room on the 2nd floor
Bill Vahrencamp is one of the most popular presenters at PBX, known for his expertise in sharing practical information that can significantly reduce stress for PB operators. In this seminar, Bill provides valuable tips for troubleshooting during events, ensuring you have the right backups, avoiding potential issues, maintaining your equipment, and much more.

About Bill
Bill is the co-owner of Albertex Photography, along with his wife, Tanya, offering wedding, portrait, and event photography, as well as photo booth services in the Dallas/Fort Worth area. He also serves as the Director of Technical Operations at Imaging Spectrum, where he helps customers design optimal printing systems and provides training and technical support.
Bill holds a Bachelor of Arts degree in Photography from Sam Houston State University and is a recognized Photographic Craftsman and Certified Professional Photographer by the Professional Photographers of America (PPA). He is a recipient of the Dallas PPA Fellowship and currently serves as its President. With over forty years of experience, he is dedicated to sharing his knowledge through teaching and speaking engagements to enhance the photography industry.
by RobertL | Nov 20, 2024
Ursula McKinley is a seasoned marketer with 20 years of experience in public relations, branding, marketing, and event management. She has worked with major global brands such as Hilton, Subway, and Google, establishing herself as a leader in the industry.
A member of the Chartered Institute of Public Relations and a Fellow of the Chartered Institute of Marketing, Ursula also holds a Google certification and served on the Marketeers board for Facebook in Europe. She is currently pursuing a Master’s degree in Business Coaching, Mentoring, and Leadership.
In 2015, Ursula began freelancing with Ireland’s first mirror photo booth company and co-founded Media Lab NI in 2016. The company now offers 19 photo booth products and handles around 300 weddings and 200 corporate events annually across Ireland, the UK, and Europe.
Ursula also supports 22 photo booth companies worldwide and, with her partner Sammy English, created a subscription website to help booth owners market their businesses. To date, they have produced over 650 marketing videos, 9,000 images, and 250 hours of training content, while mentoring over 3,000 owners globally. Ursula has also launched 175 photo booth brands, including their marketing materials and websites.
by RobertL | Nov 20, 2024

About Jordan
Jordan St. Jacques is a prominent figure in the industry, dedicated to helping Photoboothers and Disc Jockeys worldwide enhance their online presence and performance. He has been a speaker at PBX since 2018 and has participated in every MEX event, sharing valuable insights on topics such as websites, SEO, social media, and more. Jordan is the owner and operator of Canada’s DigitalMarketingPlus.com and has recently launched a new platform called. He will be present at PBX/MEX 2025 and is always open to conversations. PromPlanner.app
by RobertL | Nov 20, 2024
The Photo Booth Pricing Cure: 3 Profit-Killing Mistakes and How to Fix Them
Monday 2/17 4PM in the main PBX seminar room on the second floor
Are you unintentionally leaving money on the table? In this transformative session, we will explore the three most significant mistakes that photo booth business owners make regarding pricing—and, more importantly, how to correct them. These missteps not only diminish your profits but also trap you in a cycle of underpricing and overworking.
Key Takeaways Include:
– **A Proven Framework:** Discover how to stop competing solely on price and start highlighting your unique value to attract premium clients.
– **Mastering the Mindset:** Shift from a scarcity mindset to a value-driven approach. Recognize your worth and learn how confidence in your pricing can transform your business, draw in premium clients, and increase profitability.
– **Automated Pricing Systems:** Apply the Anchor Pricing Method to simplify your pricing structure, enhance consistency, and scale your business with confidence.
This session provides actionable strategies that you can implement right away to boost profitability, work smarter—not harder—and create a business that supports your lifestyle instead of the other way around. Learn how to raise your rates, attract premium clients, and design a business model that allows you to earn more while working less.
FOMO Alert: Your competitors could be in the room learning what you may be missing!

**About Catalina:**
Catalina is an experienced entrepreneur with over a decade of expertise in the photo booth industry, specializing in both corporate and wedding markets. As the founder of MDRN Photobooth Co. and MDRN Activations, she has helped numerous photo booth business owners enhance their pricing strategies, attract premium clients, and develop customized offerings for high-value corporate events and luxury weddings. Known for her practical insights and relatable teaching style, Catalina empowers entrepreneurs to overcome challenges, work more efficiently, and build profitable businesses that align with their goals. Her passion for sharing industry knowledge and providing real-world solutions has established her as a trusted mentor and leader within the photo booth community.