Judd Lillestrand has been involved with selling online for 15+ years. He started his career at Zappos.com and most recently became a co-founder of CheckCherry.com. He believes referrals are the most important gauge in knowing if your business is doing it right. “Referrals can be the cornerstone of your business and provide a healthy baseline of deal flow each month”, he says, “If you’re interested in learning what you can do to develop and foster simple yet effective referral systems, you should attend my session entitled “Developing Well-Oiled Referral Machines.” You’ll find there’s a lot more to getting maximum customer referrals than sending out an email after each successful event.”

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