Joe Connell

by | Nov 19, 2025

Joe Connell has been a familiar face at PBX since the very first event. He is the #1 Sparkbooth Tech Support & Expo SponsorPartner with Al Video & Photo Booth, has been in the Event business for over 35 years and with Photo Booths for over 15 years. You will find Joe in the Main Expo Hall providing Help and Support for all our Expo Attendees.

Ursala McKinley

by | Nov 19, 2025

Ursula McKinley is a seasoned marketer with an impressive track record of 20 years in the industry, covering PR, Branding, Marketing and Event Management. With a career that includes working with major global brands such as Hilton, Subway and Google, she has earned a reputation as a leader in her field.

Ursula is a member of the Chartered Institute of PR, a Fellow of the Chartered Institute of Marketing, a Google graduate, sat on the Marketeers board for Facebook in Europe for five years and is currently undertaking a Masters in Business Coaching, Mentoring and Leadership. 

In 2015, Ursula took on one of her first freelance clients, the first mirror photo booth company in Ireland, and co-founded Media Lab NI in 2016. The company now hosts 19 different photo booth products, with Ursula and the team utilize various software to deliver 300 weddings and 200 corporate events annually, as well as managing large corporate activations and permanent installs across Europe, Ireland, and the UK. Ursula later expanded her marketing expertise to support 22 photo booth companies worldwide before developing a concept with her business partner, Sammy English, to help booth owners professionally position and market their businesses with a monthly marketing subscription website, www.photoboothmarketing.com.

Today, Ursula and the team have created over 650 professional marketing videos, 9,000 professional marketing images, 250 hours of training, over 150 ebooks and downloadable resources such as pitch decks; while mentoring over 3,000 owners worldwide. She has helped new owners grow their businesses sustainably and even assisted them in securing many six-figure jobs. Ursula has also helped to create and launch 175 photo booth brands, their marketing materials, and websites.

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