by RobertL | Nov 20, 2024
Tuesday 2/18 1PM in the main PBX seminar room on the 2nd floor
Ursula McKinley is a seasoned marketer with 20 years of experience in public relations, branding, marketing, and event management. She has worked with major global brands such as Hilton, Subway, and Google, establishing herself as a leader in the industry.
A member of the Chartered Institute of Public Relations and a Fellow of the Chartered Institute of Marketing, Ursula also holds a Google certification and served on the Marketeers board for Facebook in Europe. She is currently pursuing a Master’s degree in Business Coaching, Mentoring, and Leadership.
In 2015, Ursula began freelancing with Ireland’s first mirror photo booth company and co-founded Media Lab NI in 2016. The company now offers 19 photo booth products and handles around 300 weddings and 200 corporate events annually across Ireland, the UK, and Europe.
Ursula also supports 22 photo booth companies worldwide and, with her partner Sammy English, created a subscription website to help booth owners market their businesses. To date, they have produced over 650 marketing videos, 9,000 images, and 250 hours of training content, while mentoring over 3,000 owners globally. Ursula has also launched 175 photo booth brands, including their marketing materials and websites.
by RobertL | Nov 20, 2024
Everything AI: Tools to make your business more productive
Tuesday 2/18 10AM in the main PBX seminar room on the 2nd floor
AI has revolutionized many industries, and the photobooth sector is no exception. Join us for an engaging hour with Jordan St. Jacques, who will discuss eight top tools designed to enhance the productivity of photobooth operators and improve your business. There will also be a Q&A session, where you can ask any AI-related questions you have.
About Jordan
Jordan St. Jacques is a prominent figure in the industry, dedicated to helping Photoboothers and Disc Jockeys worldwide enhance their online presence and performance. He has been a speaker at PBX since 2018 and has participated in every MEX event, sharing valuable insights on topics such as websites, SEO, social media, and more. Jordan is the owner and operator of Canada’s DigitalMarketingPlus.com and has recently launched a new platform called. He will be present at PBX/MEX 2025 and is always open to conversations. PromPlanner.app
by RobertL | Nov 20, 2024
The Photo Booth Pricing Cure: 3 Profit-Killing Mistakes and How to Fix Them
Monday 2/17 4PM in the main PBX seminar room on the second floor
Are you unintentionally leaving money on the table? In this transformative session, we will explore the three most significant mistakes that photo booth business owners make regarding pricing—and, more importantly, how to correct them. These missteps not only diminish your profits but also trap you in a cycle of underpricing and overworking.
Key Takeaways Include:
– **A Proven Framework:** Discover how to stop competing solely on price and start highlighting your unique value to attract premium clients.
– **Mastering the Mindset:** Shift from a scarcity mindset to a value-driven approach. Recognize your worth and learn how confidence in your pricing can transform your business, draw in premium clients, and increase profitability.
– **Automated Pricing Systems:** Apply the Anchor Pricing Method to simplify your pricing structure, enhance consistency, and scale your business with confidence.
This session provides actionable strategies that you can implement right away to boost profitability, work smarter—not harder—and create a business that supports your lifestyle instead of the other way around. Learn how to raise your rates, attract premium clients, and design a business model that allows you to earn more while working less.
FOMO Alert: Your competitors could be in the room learning what you may be missing!
**About Catalina:**
Catalina is an experienced entrepreneur with over a decade of expertise in the photo booth industry, specializing in both corporate and wedding markets. As the founder of MDRN Photobooth Co. and MDRN Activations, she has helped numerous photo booth business owners enhance their pricing strategies, attract premium clients, and develop customized offerings for high-value corporate events and luxury weddings. Known for her practical insights and relatable teaching style, Catalina empowers entrepreneurs to overcome challenges, work more efficiently, and build profitable businesses that align with their goals. Her passion for sharing industry knowledge and providing real-world solutions has established her as a trusted mentor and leader within the photo booth community.
by RobertL | Nov 20, 2024
Own It or Lose It: Protect Your Brand & Reputation Before It’s Too Late
Monday 2/17 – 5PM in the main PBX seminar room on the 2nd floor
This hands-on session will equip you with proven strategies for lead tracking, timely follow-ups, and leveraging key lead sources like web, social media, and referrals. Whether you’re a small business or a growing enterprise, this masterclass is designed to help you maximize sales potential immediately.
Key Takeaways:
Build a Winning Funnel: Design and refine a sales process tailored to your business, from lead capture to closing the deal.
Track, Follow Up, and Win: Master tools and techniques to track leads effectively, follow up at the right time, and close deals confidently.
Ready-to-Use Resources: Walk away with free tools and templates to enhance your sales efforts right away.
ABOUT MATT:
Matt Radicelli is a well-known entrepreneur and business coach based in Cleveland, Ohio. He founded Rock The House in 1999, successfully transforming it from a small, home-based business into a nationally recognized entertainment and audio-visual company. In 2019, Matt sold his largest venture, which had hosted over 2,000 events and generated $8 million annually. Following this, he established Mentor Pods Group Coaching, where he focuses on helping executives and business owners in the events industry enhance their decision-making and leadership skills. Matt combines his creative and analytical abilities to offer comprehensive business coaching and consulting. His motto, “Decline, Delegate, Do,” reflects his practical approach to balancing professional success with personal priorities.
by RobertL | Feb 9, 2024
