While the opportunities to succeed in running a Photo Booth rental business are very real, many first-time business owners are finding it hard to establish their initial customer base. One of the most popular and cost effective methods for building a business is exhibiting in Wedding Shows, Expos and Trade Shows. Known in the industry as The Exhibit Expert, Susan Ratliff has a unique insight into how to generate leads and maximize profits when exhibiting at these events.
In this session you will learn:
- · Eight goals to maximize a return on time and investment
- · Three ways to increase the value of your leads
- · Ten tips to give our booth the “Wow Factor”
- · A five-step formula for developing the perfect sales strategy
- · Seven powerful promotions to increase traffic to your booth
- · Six follow-up tools that turn leads into sales
For 30 years Susan has worked both sides of the exhibit aisle, gathering knowledge, discovering shortcuts and making mistakes that she teaches her audiences to avoid. She started her career in the trenches selling personalized children’s books at craft fairs and family expos. She’s produced sports related consumer shows and women’s business conferences. Susan is an author, award-winning entrepreneur and founder of a reputable trade show display company where for 16 years she helped thousands of companies polish their presence and produce profits at industry trade shows and public consumer shows. She knows what attendees want, how exhibitors think and what they both need to be successful. Her personal experiences and exhibit marketing strategies will educate and motivate both novice and veteran exhibitors leaving them with keys to a competitive advantage and the knowledge to work a show like a pro.