While the opportunities to succeed in running a Photo Booth rental business are very real, many first time business owners are finding it hard to establish their initial customer base. One of the most popular methods for building a business is networking at bridal shows and trade fairs. Known in the industry as The Exhibit Expert, Susan Ratlif has a unique insight into how to generate leads and maximize profits from exhibiting at these events.

“Exhibit marketing is a lucrative, cost effective option for capturing leads,” She teaches, “Your decision to exhibit in a Bridal Fair, Expo or trade show should be followed by a commitment to get results.”

Even at the local level, exhibiting at bridal fairs and similar events can be expensive. You need to get maximum results every time out – and that’s what you’ll learn from Susan’s #PBX2020 presentation Exhibitor Success Strategies: Guaranteed to Make You More Money at Expos, Bridal Fairs and Trade Shows.

In this session, you will learn:

  • Eight goals to maximize a return on time and investment
  • Three ways to increase the value of your leads
  • A five-step formula for developing the perfect sales strategy
  • Ten tips that will give your display the “Wow Factor”
  • Eight powerful promotions to increase traffic to your booth
  • Six follow-up tools that will turn leads into sales

For 30 years Susan has worked both sides of the exhibit aisle, gathering knowledge, discovering shortcuts and making mistakes that she teaches her audiences to avoid. She started her career in the trenches selling personalized children’s books at craft fairs and family expos. She’s produced sports related consumer shows and women’s business conferences. Susan is an author, award-winning entrepreneur and founder of a reputable trade show display company where for 16 years she helped thousands of companies polish their presence and produce profits at industry trade shows and public consumer shows. She knows what attendees want, how exhibitors think and what they both need to be successful. Her personal experiences and exhibit marketing strategies will educate and motivate both novice and veteran exhibitors leaving them with keys to a competitive advantage and the knowledge to work a show like a pro.

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